WHEN?

Routine Situation Analysis needs to be conducted prior to Strategic Marketing Plans & Annual Operational

Pre- Mergers & Acquisitions:

To measure the Brand Health and Support the Brand Valuation
To set Brand Strategic Road Map

WHAT?

Understanding the Market Structure & Dynamics
Understanding the Customer Behavior
Analyzing Brand Levers

HOW?

Secondary data (Retail Panel, Household Panels, Existing Quantitative Data…)
360⁰ Consumer Insight Approach
Consumer (Immersion, Consumer Panels, Consumer Observation, Consumer Feedback Forms, In-depth Panels with Experts…)
Competition (Competitive Landscaping, Brand Peer Group, Retail Visits…)
Culture (Semiotics, Trends)
Company (Look From Within)